Sales enablement is the strategic process of equipping sales teams with the content, guidance, and training they need to find the right opportunities, have consistently valuable conversations with customer stakeholders, address key customer business issues effectively, and manage the pipeline to close sales.
It is a clearly defined process in most large organisations and may be linked to internal systems, as well as having other teams and stakeholders engaged to improve the quality of resources and data available.
Amphigean is passionate about helping companies equip their sales professionals to think strategically, act consultatively and move at pace. We build our clients’ sales enablement programmes to have enough flexibility to evolve or change when required, to enable them to be proactive in an ever-changing marketplace.
We work with many large global clients, and adopt best practice in the critical areas of content management, training design and delivery, playbooks, roleplay, and sales processes. Working alongside sales operations, sales enablement, marketeers, and sales teams, we help transform sales effectiveness. By addressing each stage of the customer’s lifecycle consistently and systematically, we can optimise the relationship and the way products or services are sold.
We focus on sales enablement to empower sales teams to be more effective, and include:
The market, product, and value proposition
The buying cycle and customer journey
Forecasting and reporting
Governance and sales administration
Delivering engaging customer pitches or proposals
Reducing the sales time and increasing opportunity value
Effective account planning