Bendrigg Trust roll-out new signage and visual guides to aid disabled communities.

BACKGROUND

Bendrigg is a registered charity and for over 40 years it has provided adventure residential courses for over 87,000 disabled and disadvantaged people throughout the UK.

Based near Kendal in the Lake District, it is a charity close to Amphigean’s heart, being focussed on education and the inclusion of a significantly disadvantaged section of our community.

The team at Amphigean often support the amazing staff at Bendrigg with team days to decorate, help with the gardening or whatever else they might need. This project was different.

CHALLENGE

Bendrigg needed to transform hand-drawn iconic characters used to guide residents, into digital versions to broaden the utilisation and fit new guidance to cater for a wide-range of disabilities.

Struggling with copies of copies of hand-drawn images with no opportunity to use them effectively in the digital world

Unable to share digital resources online for use by anyone to help support the recognition of activities and tasks

Lack of in-house capability to digitise resources and design new ones

Missed opportunities to utilise Bendrigg favourites in marketing and fundraising activities as well as on-site signage

SOLUTION

Amphigean called upon its creative and design talent to transform and give longevity to the old Bendrigg favourite – Bendifolk.

Over 50 graphics created of Bendifolk taking part in different activities, e.g. archery, BBQs, campfires, hiking, sailing, tube slide, as well as a few seasonal surprises, including Halloween and Christmas

Hand-drawn graphics replicated digitally and many more created for new activities

Each one available as line art, coloured version, and negative to maximise use cases

Coloured versions were carefully designed with a single colour and correct tone to provide clearly visible accents and emphasis

OUTCOMES

A superb digital resource, with a wide range of uses and in different formats, which will provide longevity of the ‘Bendifolk’ characters for years to come.

Bendifolk now used on signage outside each Bendrigg building to help guide residents to the correct activity

Used as a cornerstone in communications and marketing to build recognition and brand familiarity

Used in activity programmes and course reviews so that residents can comment on their favourite activities

Downloaded by residents to their device to show others at home what they have been doing while at Bendrigg

Available for use by anyone needing visual techniques to build recognition of core activities

Bendifolk resources promoted for download by the international community on the Bendrigg website

They are an important resource and the updated versions have been executed so beautifully by Amphigean. We’d like to say a huge thank you to the team for their outstanding professionalism and all of their support with this project.

Kate McCallum
Volunteer Co-ordinator

Oh wow, really great job Caitlin, these are absolutely brilliant! They will come in handy for our festive services this year as well. Thanks so much for going above and beyond… you guys are the best!

Martha Wood
Fundraising & Marketing Officer

We fully understand the challenges faced by Bendrigg Trust and many of the requirements of residents, meaning that the graphics were right first time.

Our graphic design capability and appropriate tools ensured drawings were recreated accurately to maintain authenticity and with the correct colour tones.