The launch of a new product or service requires a huge commitment, from market research, focus groups and competitor analysis, through to prototyping, developing the commercial model, beta testing and pricing. The stakeholder groups involved are diverse, and can include product development, marketing, sales, customer service and support, commercial, and legal. The risks are high without robust mechanisms in place to validate the market appetite and establish the Return on Investment.
Yet that’s only the start of the process. Unless all stakeholder groups are aligned, with teams trained and practiced, marketing materials and campaigns at the ready, and tools and systems built and tested, the next new product or service may crawl into existence, with issues along the way rather than being the instant success the business plan demands.
At Amphigean, we have extensive experience supporting our medium, large, and multinational clients with their product launches. We are often involved early on, shaping the messaging as part of the value proposition, and assisting teams to identify the critical launch activities and how they should be supported. We expect changes along the way and develop solutions which can easily be adapted as the products and services journey through their development.
We work closely and collaboratively with our clients’ teams in one or many launch activities including:
Product and sales training, playbooks, customer presentations and infographics, how to… guides for ordering and pricing tools – shortening the sales cycle and better qualifying leads
Email and landing page copy, display adverts, social media adverts and copy, animated and live action videos, exhibition banners – maximising the return on marketing spend and generation of new leads
Product training, process guides and how to… videos, along with troubleshooting FAQs – retaining satisfied customers through rapid and accurate issue resolution
Configuration and implementation training and guides, often for technical teams, along with troubleshooting guides – ensuring that customers are quickly connected to their services and have an excellent onboarding experience