In the past decade, the global market and workforce has been continually evolving due to many different factors including geo-political, the global health crisis and economic shifts.
A competitive landscape, along with the rising complexity of bringing products to market and the digital revolution, are reshaping the mix of employees and customers alike. Meanwhile, persistent uncertainty, a multi-generational workforce, and a shorter shelf life for knowledge have placed a premium on reskilling and upskilling requirements.
The shift to a digital, knowledge-based economy means that a vibrant and strategic approach to communication, marketing and engaging the workforce is more important than ever.
Amphigean has found with our large corporate clients that a priority has been placed on having skilled employees, exceptional leaders, creative communication, and the continual building of assets and resources for development.
One of an organisation’s primary responsibilities is to manage the development of people, and to do so in a way that supports other key business priorities. The other is to provide exceptional service by interpreting the needs of customers and communicating with them to show value.
Creating a values-based culture as the workforce becomes increasingly virtual and dispersed provides community and welfare, which strengthens the employer brand and their relationship with their people. Amphigean is proud to help people leaders re-evaluate their alignment to ensure they are creating programmes of work that truly reflect the business priorities and strategic objectives.
We help our clients by being a trusted extension of their marketing, communication or people practice teams to develop, build and deploy capability-building, and communication programmes at scale, always with human-centric design.
Creating learning, digital experiences, or communication pathways for often complex propositions is a skill that Amphigean embraces, and we are passionate about helping people develop the required new competencies in the most effective way to support the transfer of learning or information.