The Amphigean team greatly enjoyed exhibiting for the first time at the CIPD annual conference in Manchester on 6-7 November.
With more than 5,000 attendees, it was an excellent opportunity to engage with fellow members of the L&D, HR and Organisational Development community. Each of us from Amphigean who attended, didn’t just help on the stand but went out to interact and network with other organisations at the show.
We are really pleased with the results from exhibiting in Manchester, and with the number of visits to our stand from potential new customers. These ranged from those looking for a mix of support in converting instructor-led training into digital content, to creating short animated videos and assistance in the take-up of new systems across geographically dispersed regions.
We have connected with companies across a wide spectrum of sectors including retail; defence; manufacturing and insurance. Our Creative Director Bryan Strange had a packed house for his presentation: Creating training videos using internal teams. The talk explained how short, animated videos can be highly effective tools for bite-sized learning. As experts in turning complex training into relatable workplace learning for all market sectors, Amphigean frequently produces this type of ‘snackable’ content.
Given that it can be adapted to meet all learning styles, micro-learning is extremely effective, particularly in relation to videos. As well as providing access to all, the addition of audio means videos can work as a podcast for the visually impaired, whilst subtitles and animations aid those with hearing difficulties, or for whom English is a second language. Many companies believe that videos are costly and time-consuming to produce, and often outsource the work. However, Bryan explained clearly how it is possible to produce cost-effective yet engaging videos from Powerpoint, which can be created in-house. These can then be shared as part of learning programmes, internal presentations, or across social media.
Overall, our experience of the CIPD exhibition proves that there is a huge demand for the services we offer. We thoroughly enjoyed our time there as a major player in the L&D industry and it was pleasing to be able to make so many new connections.
“It was our first time at this show and it didn’t disappoint. We’ve had more enquiries than ever before from an event like this, and from such a broad range of industry sectors. That’s really exciting for us, enabling us to apply the vast experience we have in the ICT sector to other interesting markets.”Amphigean Managing Director, Pete Simpson.